{"product_id":"the-illusion-of-choice-16-psychological-biases-that-influence-what-we-buy","title":"The Illusion of Choice: 16 ½ psychological biases that influence what we buy","description":"\u003cp\u003eThe compelling new book by Richard Shotton, author of The Choice Factory\u003c\/p\u003e\n\u003cp\u003eEvery day, people make hundreds of choices.\u003c\/p\u003e\n\u003cp\u003eMany of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?\u003c\/p\u003e\n\u003cp\u003eThese choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.\u003c\/p\u003e\n\u003cp\u003eThe Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.\u003c\/p\u003e\n\u003cp\u003eRichard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.\u003c\/p\u003e\n\u003cp\u003eYou simply cannot afford to miss The Illusion of Choice.\u003c\/p\u003e\n\u003cp\u003eSoftcover, 216 pages.\u003c\/p\u003e\n\u003cp\u003ePublished by Harriman House.\u003c\/p\u003e\n\u003cp\u003ePrinted in the United Kingdom.\u003c\/p\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":42254789836855,"sku":"ISBN-9780857199744","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/7597\/files\/71mXI3S0nOL._SL1500.jpg?v=1780708559","url":"https:\/\/www.nest.ca\/products\/the-illusion-of-choice-16-psychological-biases-that-influence-what-we-buy","provider":"Nest","version":"1.0","type":"link"}